Meanwhile, median print subscriptions fell by more than half from 2016 to 2021, they said, which, combined with digital subscription rates that were roughly six times cheaper than print ones, resulted in many newspapers’ losing subscription revenue overall. Two media scholars, Iris Chyi of the University of Texas at Austin and Sun Ho Jeong of Ewha Womans University in Seoul, studied 20 metro dailies across the country and found that median digital subscribers nearly doubled between 20 and then roughly doubled again between 2019 to the third quarter of 2020 before plateauing. Not everyone is bullish about digital subscriptions’ ability to save local newspapers.
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With 176 journalists, “The News is at least two times bigger than any TV station, radio station or local competitor,” he added. “We don’t need to go outside our area to reach a really nice and sustainable piece of profitability,” said Grant Moise, the president and publisher of The Dallas Morning News. The Philadelphia Inquirer’s digital-only subscriptions grew 28 percent last year, to north of 60,000. Henry bought from The New York Times Company in 2013. The Boston Globe, which says it makes enough digital revenue to support its newsroom, increased its digital subscribers in the last two and a half years to 226,000 from 100,000, according to figures provided by the newspaper, which John W. The Los Angeles Times has more than doubled digital subscriptions in the past two years, to 450,000. Patrick Soon-Shiong, owner of The Los Angeles Times, recently mused to PressGazette about wanting four million subscribers in California.īut the past several years have revealed that by doing well in one’s backyard, one can support a staff large enough to cover it ambitiously. The Minneapolis Star Tribune has sought to expand its coverage of Duluth, Minn., said Steve Yaeger, the chief marketing officer. The most ambitious speak of dominating their states. National or global appeal is not realistic for most local newspapers, which stand to sacrifice loyal readers if they cease covering their core geographic areas intensely. Publishers have thought for many years that online subscriptions might be the best path back to a level of regular revenue that could support continued investment in their newsrooms. Mike Reed, Gannett’s chief executive, said, “There’s a big misperception out there that there’s a big hole in local journalism, and I think that narrative’s been created by people who aren’t sitting in local markets.” Johnson of Hearst, “but the strength of the consumer subscription business is reshaping the future.” “These businesses have gone through challenges,” said Mr. CNN’s Experiment: An attempt to revive the network’s flagging prime-time ratings with a mix of exclusive interviews and specials dedicated to hot-button topics is off to a slow start.īut for an industry accustomed to doomsaying, the willingness of people to pay for digital access is giving many publishers hope that they have found a way to survive - and, according to the most optimistic, even thrive.And the biggest draw on Fox News is a 5 p.m.
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