This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. TomTom’s stock fell 6.2% after the Bridgestone announcement, and while TomTom plans to stay independent, now it seems like anything could happen.Īfter the sale, TomTom will pay out more than $800m to shareholders, keeping the nearly $200m remainder on hand to grow its core location technology business.Īnalytical cookies are used to understand how visitors interact with the website. Unfortunately for TomTom, Google isn’t the only other dog in the fight: In 2015, Audi, BMW, and Daimler bought TomTom’s biggest location data rival, Here, from Nokia for $3.07B.
But, TomTom steered clear of disaster by shifting focus from consumers to ‘strategic’ partners, inking geo-data deals with Volkswagen, Toyota, and Apple.īut the Google Reaper returned last year when Google signed Maps partnerships with Renault, Nissan, and Mitsubishi - and TomTom won’t get fooled twicetwice. In just 2 years, TomTom’s stock fell below $3 per share.
But when Google released its Maps app in 2007, it turned every smartphone into a ‘personal navigation device.’ A geographic grudge-match against GoogleĪfter releasing the world’s first mass-market ‘personal navigation device’ in 2004, TomTom took off, hitting $65/share in 2007. TomTom, the Dutch online mapping company known for its car-based GPS systems, sold its telematics (fleet management) division to tire-maker Bridgestone for a whopping $1.03B.Īs the self-driving car era shifts into gear, TomTom wants to focus on in-car navigation systems to compete with its age-old nemesis: Google Maps.
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